President's Club

Event branding for a premium getaway experience.

Each year Arctic Wolf invites its top performers to a weekend retreat. President's Club rewards standout performance and brings teams together.

Create a memorable, distinctly bespoke experience for invitees that still reads as Arctic Wolf.

I built the visual system for the weekend, anchored by a custom icon pattern that ran through name badges, letterhead, and the pre-event swag box shipped to attendees, down to the tissue paper inside. I also hand illustrated a custom tag for the moonshine bottle gifted to each attendee.

  • Event Branding
  • Pattern Design
  • Illustration
  • Print Collateral
  • Packaging Design
  • Erin Russel - Creative Direction
  • Lauren Hartman - Art Direction
President's Club Arctic Wolf event branding — Sea Island 2022
President's Club packaging pattern design
President's Club branded shipping box mockup
President's Club packaging dieline
President's Club lanyard and name badge
President's Club name badge detail
President's Club brochure booklet mockup
President's Club brochure booklet open
President's Club brochure spread — welcome letter
President's Club brochure spread — Saturday schedule
President's Club brochure spread — resort map
President's Club illustrated moonshine bottle hang tag
President's Club hang tag illustration — Midnight Run Moonshine
President's Club hang tag illustration — history of moonshine
President's Club postcard and letterhead print design
President's Club branded event swag
President's Club branded event swag detail
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